Inspiration: Families may have grown up watching Univision, but that pattern hasn’t been passed down.
Idea: Build the brand by making kids fans.

Despite a long legacy with families, Univision found themselves losing younger viewers. To help turn the tide, we activated a multi-layered youth soccer tournament in major cities across the country, connecting with the younger generation over a shared passion for the sport. These weekend festivals are wall-to-wall family fun, and also serve as a showcase for a series of local and national sponsors that we solicit, manage and execute as well.