Inspiration: Messaging is one thing, making an impact is another.
Idea: Be a good neighbor. For real.

We helped State Farm bring their good neighbor bona fides to life with a Celebrate My Drive, a teen-targeted safe driving initiative featuring social influencers like Meghan Camarena and culminating in private school concerts starring The Band Perry. Created a social campaign called Off-Court Assist that drove College Gameday talent and donations to Boys & Girls Clubs. Brought music (and stars Jesse y Joy) to schools in need with Ritmo de Cambio (the Rhythm of Change) and even showed that road rules can be fun with a comedian-driven convoy of brand new vehicles called the Safety Patrol.