Inspiration: Our target doesn’t need to refresh their plans – just their palate.
Idea: Ride shotgun on their adventures.

Sweet Leaf Tea was born in Austin… but distribution issues caused people to forget about their hometown brew. When Nestlé was ready to relaunch the brand, we helped make a big splash with a small budget. People were already out and about for the weekend, so we went to them to help link Sweet Leaf with the other things they love about the city. Introducing the #SWEEKEND – a mix of influencer outreach, a social sweeps and events that made the weekend even sweeter: engagements at everything from bars to brunch.