Inspiration: No one needed a break during the pandemic more than frontline workers.
Idea: Sometimes a simple thank you will suffice.

We were ready to roll for Keurig’s Commercial division to demonstrate new machines and distribute samples at office parks and complexes across the country… in late March 2020. As buildings and cities shut down during the peak of the pandemic, we quickly pivoted by redesigning our vehicles and sending them to salute frontline workers that were facing the worst of it. We visited multiple hospitals to give these heroes a much-needed coffee break in their day – and still met Keurig’s business goals via the important healthcare channel.