Inspiration: To March Madness attendees, a hotel is just a place to stay between games. But Hampton brings more to the party.
Idea: Showcase our “Hamptonality” with a full court press of activity.

Hampton is a category innovator, but their true point of difference is their spirit of Hamptonality and the people that represent it. We showcased the brand’s willingness to go the extra mile to make guests happy and comfortable with an integrated campaign featuring everything from a sweeps that drove loyalty registrations and social contest that raised our online presence to branded sections in the stands with free swag and local shuttles for complimentary rides that reinforced our commitment to hospitality. Combined with PR and CSR efforts, our Full Court Hamptonality blew past our social, registration and impression goals. Game on.