Inspiration: Pay-at-the-pump has put drivers on automatic pilot, leaving after they fill up and before they hit the store.
Idea: Drive them inside with IP and instant rewards.

Chevron's ongoing mission for their ExtraMile channel: stand out among the sea of c-stores. So our Prime Directive was to create a promotion that drove both brand awareness and people in from the pump. We created the Warp Speed Instant Win game, where employees distributed game cards to in-store shoppers, with tons of instant winners. Along with the game and POS, we developed promotional radio, online media and a cinema spot – driving 3,250,000 interactions and a 35% redemption rate, helping Chevron ExtraMile and their customers win large and prosper.