Inspiration: Auto Shows are incredibly noisy – figuratively and literally.
Idea: Rev up our presence to get noticed.

State Farm was a staple at the Auto Show… but their show had gotten somewhat stale. We reconceived the program from the ground up, creating a custom environment and multiple new engagements. And we brought it back to the brand so attendees not only went on the Ride of Your Life, they walked away seeing how State Farm fit into theirs. Thanks to a unique experience and extensions that went beyond the show floor, we drove agent leads significantly past our goals.